DemoStoke
Antisyphon
Find Your Flow State
Who’s In Charge?
Adam Chiappone
Michael Zick Coaching
Description
A coaching hub that pairs clarity of services with a confident, energetic visual system.
My Roles
- Branding, text, and design
- UX and product strategy
- Technical implementation
Project Link
Clarity, flow, and conversion
Using water as inspiration, I designed a vibrant, approachable brand identity that reflects my coaching style. The site layout guides visitors through clear offers and benefits, while keeping the scheduling button in easy reach.
Presenting value and building momentum
Prospects see the three-step journey (identifying beliefs, working through feelings, taking conscious action), presenting a high-level view of what to expect. Tabs on the right keep them oriented while the CTA stays present, turning understanding into bookings.
Past wins build trust
Testimonials and proof points are woven into the page, highlighting past client wins and credibility signals to build trust before the booking step. Social proof lifts conversion with strong images and engaging stories.
Responsiveness without compromise
The mobile flow mirrors the desktop journey, value props, and testimonials, so visitors can scan and book from their phone with ease. Analytics track visitors, page views, and devices.
